Louis Hernandez, Jr., is a proven growth-oriented technology executive. His expertise in operational execution and his results-driven performance touch on a variety of complex technical fields, including content management, e-commerce, workflow management, media asset security and capital efficiency. His focus and passion is to advance technology initiatives that specifically enable the active collaboration and connection between individuals, teams and businesses.

Louis is currently Chairman and Chief Executive Officer of Avid, which provides the media industry’s most comprehensive tools and workflow solutions to create, distribute and optimize the most-listened-to, most-watched and most-loved digital media in the world. Avid’s proven and trusted solutions have won hundreds of industry and technology awards, including two Oscars®, a Grammy® and 15 Emmys®. Built on a 30-year heritage of innovation, with more than 200 patents, Avid provides the most open, tightly integrated and efficient platform designed for the world’s preeminent community of media enterprises and content creators.

In addition to being an accomplished executive and technologist, Louis feels a deep responsibility to be a strong advocate for the industries he chooses to lead.


We were born storytellers

Story has always been about people together. Stories engage us. They inform us. They enlighten us. As long as there are people, there will be stories. And as long as there are ideas to share, there will be storytellers. At Avid, we help creators tell their stories.

Behind award-winning films , videos, music recordings, TV shows, live concerts and news broadcasts is Avid Everywhere, providing the most comprehensive tools and workflow solutions needed to create, manage, store, distribute, optimize and monetize content.


Follow Louis on LinkedIn, Facebook, Twitter, and Instagram for updates on Avid news, Louis’ speaking engagements and global visits to Avid customers.


The Avid Customer Association (ACA) brings together the world’s most innovative and influential community of media and entertainment industry professionals. It’s a preeminent client and user organization that fosters deep collaboration between Avid and the people passionate about addressing the opportunities and challenges we all face.

By collaborating, we are amplifying our impact.



In Too Small to Fail, Hernandez issues the call to action, “Do you have the extraordinary drive it will take to inspire the industry and bring financial institutions back to their place as trusted intermediaries?”

Saving the American Dream is a provocative and thoughtful account of how our nation’s ideals of equality and the pursuit of happiness emerged as an inspiration and a beacon of hope for the entire world.

The Storyteller’s Dilemma is a tale of innovation yielding unanticipated outcomes. It’s about the undeniable power and romance of storytelling and an examination of the forces shaping the digital world that consumes so much of our attention.


The creation of Louis Hernandez, Jr., Bad Angel Photography supports not-for-profit organizations, such as The Hope Fund, by crafting artistic projects and organizing fundraising events throughout the United States. As the group’s Creative Director, Louis Hernandez, Jr., donates his time and energy traveling around the world, capturing vibrant images and inspirational stories of people living in difficult or adverse conditions.


A Little Hope Foundation is a 501 3(C) not-for-profit organization created to support the needs of underprivileged children through healthcare, education, and youth leadership development, and the enriching, inspiring power of storytelling. Our goal is to ensure an equal footing for all children to triumph over challenges and enjoy life’s journey, which we achieve in collaboration with other charitable organizations.

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